Launch of 2013 Kellogg's Cúl Camps 2013-04-17 09:56:00





Gaelic games continue to top the poll as the most popular sports played by Irish children, with seventy seven per cent playing either football (44%) or hurling/camogie (33%), according to a survey commissioned by Kellogg's to celebrate the launch of the 2013 Kellogg's GAA Cúl Camps. 

The popularity of Gaelic games among Irish parents is reaffirmed by the fact that 42% of those surveyed, plan to send their children to a Kellogg's GAA Cúl Camp, in 2013.  Over 82,000 children took part in the Kellogg's GAA Cúl Camps in 2012 - a six per cent increase on the previous year. Having fun (30%) and value for money (25%) are the two most important factors parents consider when choosing a summer camp for their children. 85% of parents surveyed believed that the Kellogg's GAA Cúl Camps represent ‘good value for money'.

Speaking at the launch of the 2013 Kellogg's GAA Cúl Camps,  GAA President, Liam Ó'Néill said: "Kellogg's came on board as the title sponsor of the GAA Cúl Camps in 2012 and this has been a tremendously successful partnership, to date.  Kellogg's support in 2012 delivered phenomenal results with Cúl Camps attendances up 6% on 2011."


Speaking at the launch, Kellogg's Managing Director, Jim McNeill said: "At Kellogg's we are committed to partnerships which support communities, enhance skills and deliver value for money for hard pressed consumers. We are delighted that our support of the GAA Cúl Camps has encouraged greater participation and we are committed to continuing this support in 2013, so that more Irish families can enjoy the Kellogg's GAA Cúl Camp experience."


Promotional packs of Kellogg's Corn Flakes and Kellogg's Rice Krispies will feature a unique code, which can be used online by parents to receive a €5 discount off the €55 fee for the 2013 Kellogg's GAA Cúl Camps. The unique codes will be printed on the inside of promotional packs, available in stores from April to August 2013. One code can be used per child, per registration, to avail of the €5 discount. Parents, simply log on to to avail of this discount. Further discounts are available to families that register more than one child for a 2013 Kellogg's GAA Cúl Camp, making them one of the most affordable national summer camps.

Kellogg's GAA Cúl Camps provide boys and girls - between the ages of 6 and 13 - with an action-packed and fun-filled week of activity which revolves around maximising enjoyment and learning the skills of Gaelic Games. The camps are structured so that a different aspect of the game is worked on each day and children can put into practice what they have learned.  Over one thousand camps will take place in communities all over Ireland during July and August with 2,100 voluntary coaches giving over 30,000 hours of coaching to young children.

Speaking at the launch, Kellogg's GAA Cúl Camps Champion, Padraic Joyce added: "I am delighted to get involved with the Cúl Camps programme this year, while there were no such camps in my day, I have mentored and coached at camps in my own club, Killererin, and I have seen how childrens' skills can dramatically improve with expert coaching delivered in a safe and fun atmosphere.

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